Marketing Management
Introduction
Boost your marketing management skills with TAVOC Academy course. Marketing is the bridge that connects businesses to customers and is increasingly important in the modern globalized economy. TAVOC Academy will guide you through core marketing concepts as well as the role of competitive analysis in marketing.
Description
In This marketing course, you will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall. You can take our training course on growth strategies for international businesses and companies which can help you develop the essential skills, sales tools, and core marketing techniques to reach your business goal.
By the end of this training program, you will be able to:
- Understand the key marketing concepts and fields of their application.
- Familiarize the students with marketing strategies and applications in real business situations.
- Enable students to develop and implement successful marketing planning.
Course Content
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1
The role and understanding of marketing -
2
Developing Marketing Strategies and Plans
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3
Gathering Information and Scanning the Environment
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4
Conducting Marketing Research and Forecasting Demand
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5
Creating Customer Value, Satisfaction, and Loyalty
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6
Analyzing Consumer Markets
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7
Analyzing Business Markets
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8
Identifying Market Segments and Targets
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9
Creating Brand Equity
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10
Crafting the Brand Positioning
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11
Dealing with Competition
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12
Setting Product Strategy
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